Gunner Club

Role: founder, complete e-commerce build, graphic design, website design and development, content creation, merchandise design, narrative development and execution, copywriting, I’m probably forgetting a few

Minneapolis, MN & Oakland, CA

In 2003, I fell in love with Arsenal: 13-time champions of England, Invincibles, a club built from class. In 2020, I’d been mulling over the idea for an unofficial merchandising brand that celebrated the club’s history and culture, so I built one from scratch. While I appreciated all the quality Adidas drops from the club,the inspiration for the project came from the human moments, big and small, that come with following a club in a quasi-religious way that deserved a little more attention. Gunner Club was inspired by those moments and made for the folks that find their community in gathering early for matches, pints in the morning and jubilant celebrations when Arsenal provide the dramatic moments only sport can provide.

Or, I just really wanted unique Arsenal gear for my own wardrobe.

You can check out this interview with The Short Fuse for a more in-depth look at the project.

The shop closed in 2023, although the Instagram is still up.